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Short-Term Let Landscape: A Guide for Pillow Hosts

Posted on March 5, 2024
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Are you a proud owner of a holiday home, serviced apartment, or aparthotel in the UK? Do you want to maximise your property’s potential while ensuring seamless management and exceptional guest experiences? Look no further than Pillow Partners – the UK’s leading social impact management company, dedicated to caring for your business since 2006.

At Pillow Partners, we understand the unique needs and challenges of property owners in the short-term rental market. That’s why we offer comprehensive marketing and management services tailored to your specific requirements. Whether you’re looking to manage, market, or list your property, we’ve got you covered with our range of flexible options designed to help you succeed.

Manage with Confidence

Our Manage service is ideal for hosts who want to take a hands-off approach to property management. With our expert team handling all aspects of property maintenance, guest communication, and housekeeping, you can rest assured that your property is in safe hands. Here’s what you can expect:

  • Professional Photography and Property Staging
  • Maintenance, Damage & Repair Management
  • Personalized Guest Welcome Guide
  • Housekeeping Sourcing & Changeover Management
  • Guest 24-hour Emergency Contact
  • Financial Reporting and Cashflow Projections
  • Generating Guest Reviews
  • And much more!

Market with Impact

If you’re looking to boost your property’s visibility and attract more guests, our Market service is the perfect solution. From promoting your property on our website to marketing on third-party booking portals and social media channels, we’ll help you reach your target audience and drive bookings. Here’s what we offer:

  • Promotion on Pillow Website and Social Media Channels
  • Marketing on All 3rd Party Booking Portals
  • Lead Generation
  • Seasonal Price Planning
  • Personalized Social Media Campaigns
  • Email Marketing Campaigns
  • And much more!

List with Confidence

Our List service is designed for hosts who prefer to manage their properties independently but still want to benefit from Pillow’s marketing expertise. With our promotional support and lead generation efforts, you can attract more guests and maximize your property’s earning potential. Here’s what we provide:

  • Promotion on Pillow Site and Social Media Channels
  • Lead Generation
  • And much more!

Stay Informed: Short-Term Lets Licensing Requirements in Scotland

As a responsible property owner, it’s essential to stay informed about regulatory changes that may impact your business. The Scottish Government has recently announced an extension to the deadline for short-term let licenses, providing hosts with more time to comply with licensing requirements. Here’s what you need to know:

  • Deadline Extended: The deadline for applying for a short-term let license has been postponed by six months, from 31 March 2023 to 1 October 2023.
  • Requirements: Under the license, hosts must adhere to certain standards, including valid Energy Performance Certificates (EPCs), gas and electrical safety certificates, and maximum occupancy limits.
  • Propertymark’s Position: Propertymark supports the introduction of licenses for short-term lets, which will ensure better regulation and more effective health and safety requirements.

Take Action Today

Don’t wait until the last minute to ensure compliance with licensing requirements. Take advantage of this one-time extension and submit your application as soon as possible to avoid any disruptions to your business operations.

At Pillow Partners, we’re committed to supporting our hosts every step of the way. Whether you need assistance with property management, marketing, or navigating regulatory changes, we’re here to help. Contact us today to learn more about our services and how we can help you succeed in the short-term rental market.

Invest in your property’s success with Pillow Partners – your trusted partner in the world of serviced accommodation management.If you’re seeking more guidance on growing your serviced accommodation business consider scheduling a training session with our founder Scott Weir.

If you already have a business and interested in expanding it head over to our blog Rental Property Owners to Pillow Partners Host: A Strategic Move for Success

Listen from the top industry leaders and uncover their stories and invaluable tips for industry success in our Pillow Talk Podcast

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