How To Maximise Property Bookings During the Off-Season
Autumn and Winter can be challenging for property bookings, but there are strategies you can use to maximise occupancy during the off-season.
Offer Seasonal Discounts or Promotions
By offering seasonal discounts or promotions, you’re attracting potential guests who are most likely trying to save money during this time of year due to Christmas or other holidays.
Highlight The Unique Features of the Property
Highlight the unique features of your property that make it well-suited for Autumn and Winter stays, such as a cozy fireplace or a hot tub for colder evenings.
Update Your Property’s Decor
Autumn and Winter are seasons that are associated with warmth and cosiness. Updating your property’s decor with warm colours, soft furnishings, and cozy decor can make your property more appealing to potential renters during these seasons.
Provide Seasonal Amenities
Providing seasonal amenities such as warm blankets, hot chocolate, or even Christmas decorations can create a cozy and festive atmosphere for your guests. These small touches can go a long way in making your property stand out from others during off-season.
Target Specific Types of Renters
Another strategy is to target specific types of renters, such as families looking for a holiday or business travelers attending seasonal events. By understanding your target market and tailoring your marketing approach to their needs, you can increase your chances of booking your property during autumn and winter.
Invest in a Good Heating System
Make sure your property has a reliable heating system that can keep your guests warm and comfortable during their stay. Consider installing a thermostat that guests can control to ensure they can adjust the temperature to their liking.
Partner with Local Businesses
Partnering with local businesses, such as ski resorts or holiday markets, can help attract more renters to your property during the off-season. Offer discounts or packages that include tickets or vouchers to these local attractions to make your property more appealing to potential renters.
Use Social Media
Social media is a powerful tool for marketing your property and reaching potential renters. Use platforms like Instagram and Facebook to showcase your property’s unique features and promote any seasonal discounts or promotions you’re offering.
So, although the ‘off-season’ is a daunting time, there are things you can do to help maximise property bookings, making it a lot more simple and a lot more profitable! We hope you utilise some of these strategies and enjoy a fully-booked ‘off-season’!
– The Pillow Team
